Next Up Sports Technologies, Inc.
You Are
The Brand.
The athlete empowerment platform built on a simple idea — you don't need a middleman to reach your fans.
Two models · One difference
Two Models.
One Difference.
Traditional NIL
“Sell your name, image, and likeness to brands.”
The athlete is the product being licensed. A brand pays for promotional use. An agent takes a cut. A sponsor sets the terms. The athlete gets a piece of someone else's marketing budget.
Next Up
“You ARE the brand. Sell your moments directly to the fans who want them.”
The athlete is the merchant. Fans pay directly for moments they want to own. There is no middleman. There is no agent. There is no sponsor. The market sets the price. The athlete keeps 80% of every primary sale and 10% of every secondary sale in perpetuity.
Different category. Different mechanics. Different math.
People Come Here
To See You.
Your fans don't come to the marketplace for the platform. They come for you. They follow your career. They cheer at your games. They share your highlights. They believe in what you're building.
Next Up gives them a way to back you directly. Not through a sponsor. Not through a media company. Not through an agent. Through a marketplace where they can own a piece of your moments — and you keep 80% of what they pay.
“The fans are already there.
The infrastructure to reach them wasn't.”
No middleman
There's Always Been
A Middleman.
Until now.
The agent who takes 10–20%. The sponsor who decides what you can endorse. The brand that pays you to promote their product but won't pay you to be yourself. The marketing budget that caps what you can earn.
Every layer between you and your fans has taken a cut of your leverage.
Next Up removes the layers. You set the price. The market decides the value. Your fans pay you directly. Next Up takes a commission for providing the marketplace — and that's it.
Traditional
Next Up
Build Your Brand.
Build Your Community.
Next Up isn't just a marketplace. It's the platform where you build the community that follows your career.
Every moment you create is a story you tell your fans. Every fan who collects a moment becomes a stakeholder in your career — they want to see you succeed. They share your moments. They recruit other fans. Your community compounds.
The agent model doesn't do this. The sponsor model doesn't do this. The endorsement model doesn't do this. None of them are built to grow your audience — they extract value from the audience you already have.
01
Your moments tell your story
Career-defining performances, breakthrough plays, championship games, personal milestones — your moments are the artifacts your fans want to own.
02
Your fans become stakeholders
When a fan owns your moment, they're invested in your success. They share your work. They bring in more fans.
03
Your royalty compounds
Every secondary sale routes 10% back to you forever. Your earlier work keeps earning.
The Market Sets
The Ceiling.
Not A Salary Cap.
Traditional athlete monetization has ceilings everywhere. Scholarship caps. Salary caps. Endorsement deal limits. Agent commission structures that compound to reduce what you actually take home.
Next Up doesn't have those ceilings.
Your earnings on Next Up reflect what your fans value your moments at. A college gymnast with a strong fan community can earn at a level a traditional NIL deal couldn't approach — because she's not splitting with an agent, and she's not constrained by a brand's marketing budget. A swimmer who never gets drafted in a professional league can build a marketplace that pays her for decades because of the perpetual royalty.
The market decides. Not a salary structure. Not a sponsor. Not an agent. Not a league. The market.
What you're worth is what your fans pay.
No more, no less. Nothing in between.
Every Overlooked
Athlete.
Next Up isn't built for one tier of athlete. It's built for every overlooked athlete, 18 and up.
College athletes in women's sports capturing career-defining moments. Combat athletes funding the next fight camp. Olympic-track athletes monetizing the sports the NIL machinery overlooks. Action and individual-sport pros whose careers exist entirely outside league infrastructure. Developmental and regional pros with real fans and no real commercial infrastructure behind them.
Every athlete is the brand of their own career, regardless of what level they compete at. Next Up gives every athlete the tools. Minor athletes are a deliberate Y3-Y5 expansion category — sequenced, not abandoned.
Everything You Need.
Nothing You Don't.
Next Up gives you the tools to build your brand and reach your fans:
Mint your moments.
Create digital collectible cards that capture your career-defining performances, your breakthrough plays, your milestones. Each moment is yours — you choose what to release, when, and at what price.
Reach your fans directly.
Your profile page on Next Up is your storefront. Fans discover you, follow you, collect your moments, share your story. No algorithm decides whether your fans see your work.
Set your terms.
You set pricing. You set edition sizes. You set the cadence of releases. The platform doesn't dictate your strategy.
Earn forever.
80% of every primary sale comes to you. 10% of every secondary trade comes to you forever. Your earlier work keeps earning as your career grows.
Keep your community.
Your fans, your followers, your collectors — they're yours. Not the platform's. Not a sponsor's. Not an agent's. Yours.
There Is No Ceiling
On What's Possible.
Every athlete who steps onto Next Up does so as the brand of their own career.
Some athletes will build modest communities and earn modest amounts. Some will build enormous communities and earn at levels that would be impossible under any traditional NIL or endorsement structure. Most will land somewhere in between.
What's true for every athlete is this: the market decides. Not a salary structure. Not a sponsor cap. Not an agent's commission. Not a league's revenue-sharing formula. The market. Your fans. Your community. Your moments. Your work.
That's the ceiling. There isn't one beyond that.
You are the brand.
Next Up gives you the tools.
The market decides what's possible.
Get Started.
If you're an athlete ready to take ownership of your career — your community, your moments, your brand — Next Up is built for you.
Athletes
Athlete onboarding →
next-up-now.com/athletes
Schools
Schools and partners →
next-up-now.com/schools
Investors & press
major@next-up-now.com →
Bridge round and press inquiries
Next Up Sports Technologies, Inc. — Wilmington, Delaware